Lighting Matters is the podcast hosted by Morlights CEO, Avraham “Avi” Mor and Lisa Reed of Reed Burkett Lighting Design.

For one year now, they've been digging deep into the meticulous process of architectural lighting design. Each epsidoe features conversation with industry leaders on balancing artistic creativity with technical precision, sharing insights, successes, and challenges in shaping the way we see the world.

After a year on the dial, Avi and Lisa discuss how there is an understanding of three primary “visual professions” shaping the built environment: architects, interior designers, and landscape architects. And the fourth? That's where Avi and Lisa make the case that lighting belongs right alongside them as the fourth essential visual profession.

They dive into why lighting design has too often been overlooked, how it directly impacts human health, emotions, and business outcomes, and what it will take for the industry to earn lasting recognition. Through candid conversation, Avi and Lisa outline their advocacy mission and share why collaboration with organizations like IES and IALD is critical for elevating the profession.

“If architects shape the walls, interiors shape the rooms, and landscape architects shape the grounds—lighting shapes how we experience it all.”

Listen to the full episode here.